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Colgate Essentials Charcoal Toothpaste Review

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It's rare for me to review a toothpaste from the USA. But I couldn't resist taking advantage of a coupon for this toothpaste by Colgate.

I've reviewed Charcoal toothpaste before - both from Japan and from China. Finally, this trend in toothpaste has made its way across the Pacific to these shores.

Colgate's interpretation of what makes a toothpaste "Charcoal" is certainly different. Both the Japanese and Chinese pastes had a much darker color. They were, as you might guess, black.

Colgate went for a mere hint of charcoal, producing a silky grey paste.

And the flavor - not a tiny hint of burnt anything.

Colgate went for the American mainstream again - mint.

This paste has a very refreshing clean minty flavor. And as you might expect, being a mainstream brand (albeit part of a niche line) means it has fluoride.

I quite like the taste. It leaves my mouth feeling cleansed and ready to take on the morning. Brushing just before bed might cause me to stay awake a t…

Veldent Extreme Awake Toothpaste

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I love the often rough translations into English on the packaging of international toothpastes.

Veldent, from Thailand, has several interesting choices in their marketing messages:
"Nutrition Toothpaste" would imply something you could eat in North American English. Thai English might convey a different meaning.The "Extreme Awake" flavor does not seem to relate to a sleep prevention stimulant, like caffeine. After I ran the website through Google Translate, they claim the toothpaste "awakens your mood in every beginning of each day."Apparently, moisture in the mouth is a thing in Thailand: "Helps increase the moisture in the mouth." (This might be a great toothpaste if you suffer from a dry mouth.)On the box, one of the active ingredients is listed as cyclodextrin, which sounds a bit scary. Wikipedia says it "confers solubility and stability" to other drugs - which would not make it an active ingredient but rather an enhancing ingredien…