Splat from Russia
Regular visitors to this website know that international toothpastes provide a glimpse into how global cultures relate. Although I am American, I think it's fair to say that many cultures follow trends started by the USA and England. One small evidence is Splat toothpaste . Although Russian is the primary language and Russia is the primary market for this toothpaste, English is the second language featured in the packaging and website for this toothpaste. And the slogan is in English, even on their entirely Russian website : "Professional oral care" - as well as their marketing phrase: "Idea. Quality. Result." Not all ideas translate directly. If the Splat marketing team spoke English as their mother tongue, they may have said, "Idea. Execution. Result." (I invite you to browse their English website to see how some ideas don't translate directly.) Does "professional oral care" mean a toothpaste that is suitable for dentists to use wh...