You know the brand - but not the flavor. I bought this in Nairobi, Kenya. It was made in Egypt for the African marketplace. You won't find it in North America or Europe! It says on the tube, "Limited Edition" - so my guess is that it did not survive as a long-term flavor. Another sales point is that it is labeled "Flavalicious". There is a tension - if it tastes too good, then kids will eat it! And not to worry - it did not taste too good. (But then, I'm not a kid.) There is a small hint of mint. The paste is very light brownish white. And there is a helpful diagram on back showing how good it is to brush your teeth.