Mu'min is certainly one of the more unique members of the International Toothpaste Museum. Why? It's halal - the Muslim equivalent of Kosher. You see, the majority population of Malaysia is Muslims. A friend who normally lives in the capital, Kuala Lumpur, brought over this tube as a wonderful addition to the museum. (I won't say that was his only reason for visiting Colorado!) Review? white paste. Flavor? complex. My 13-year old son called it similar to Stride gum's sweet mint flavor. My 8-year old daughter said it was a mix between mint and bubblegum. I couldn't figure out what I thought it tastes like. To me, the toothpaste is a winner because of the picture of the happy kids on the box.