Amm-i-dent Toothpaste Review

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Amm-i-dent was a popular toothpaste during the 1940s and 1950s.

And this is a first for the International Toothpaste Museum - this toothpaste was not tested!

Amm-i-dent toothpaste tube

Alan Colvin in Nashville graciously donated this tube to the museum. (Thanks, Alan!)

So this tube appears more as a historical addition to the museum than a toothpaste you could actually try and enjoy.

Back of Ammi-dent toothpaste tube

In terms of finding information on this historical toothpaste, Amm-i-dent fortunately appears in old issues of Time Magazine, The New York Times, Reader's Digest, and in the Smithsonion Museum's collection.

The tube design is classic - representative of that era.

This toothpaste was more a marketing win than an effective teeth cleaner. On July 21, 1970, the New York Times reported that the FDA listed it among several toothpastes considered ineffective in preventing tooth decay.

The product's active ingredients are listed as dibasic ammonium phosphate and carbamide (synthetic urea). Neither of those things sounds like something I'd want to put in my mouth! But apparently it worked at some level... the Block Drug Company sold millions of tubes. There are no reported deaths.

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