Santa Maria Novella Iris Toothpaste Review
This is definitely one of the more rare and exotic toothpaste that I have experienced.
It was made in Florence Italy, or if you live in the rest of the world, it was made in Firenze.
The manufacturer, Officina Profumo-Farmaceutica di Santa Maria Novella, specializes in luxury, perfumes and beauty products. They do have a few toothpastes.
This one was indeed made using powder from iris flowers. Other ingredients that perhaps influence the flavor more are spearmint oil, peppermint oil, cinnamon oil, and clove oil.
I have to say that it is one of the most medicinal tasting toothpaste I have ever experienced. But it left my mouth tasting very very clean!
The paste itself is opaque and the color of light beach sand.
Interestingly, this Italian company has three retail outlets in the US… two in New York City and one in Miami.
I would encourage you to visit their website to enjoy a lovely drone clip of the heart of Firenze. And if you go deep enough into the site, you will see that they have changed the package design since my tube was purchased. (Also, my tube is aluminum, and new tubes are plastic.)
Special thanks go out to my friend Alan who provided this excellent donation to the toothpaste museum.

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