Blue M toothpaste is clean, fresh, and very minty.
My sister Amy sent Blue M to me by mail, and as I opened the package, the fresh minty smell reached my nostrils - which is very unusual. My sense of smell is very muted, due to a childhood sinus infection that wiped out much of my olfactory nerve center.
But back to Blue M... it's blue, as you might expect. The paste falls loosely into the gel category.
As you can see from the package, it's fluoride free, which is great if you live in a place that has a high natural concentration of fluoride in the water supply. I went to college at Texas Tech, in Lubbock. Water in the Texas Panhandle does have a high concentration of fluoride. Local natives who have lived there their whole lives and haven't undergone teeth whitening sometimes have slightly brown teeth - a strange side effect of too much fluoride. But presumably, they have strong teeth!
But back to Blue M... it's from the Netherlands. Their unique approach to dental health includes a formula that allows "the gradual release of oxygen in the mouth." Further, "the mouth is the beginning of the digestive system and therefore essential for overall health. Oxygen plays a key role in almost every step in the process of wound healing" (source).
Turns out that this toothpaste is designed to help those with dental implants. Even though I still have my own teeth, I found it to be very refreshing. After brushing, my mouth felt very clean.
I love the tube - it has a matte-finish tube, and the lid even has a bit of matte-texture.
And special thanks to Amy for bringing oxygen to my mouth!