Surprisingly, it has a very subtle flavor - grapefruit is almost hard to detect. The taste is fresh and clean - as a toothpaste should be!
Provence Argile is the creator of this lovely paste. They also manufacture a wide variety of health and beauty products.
Not only does this toothpaste taste good, it is healthy - and organic - 99.4% of the ingredients are natural. (Of course, I wondered what ingredient was not natural.)
The container is a handy stand-up plastic dispenser, which is helpful for conserving space in small European washrooms. (In the States, we would say, "bathrooms.")
The consistency is very natural - lightly transparent with a touch of orange color.
As you might expect, flouride is not on the list of ingredients, so it will not become my main daily paste. (But as some readers know, I am not restricted to flouride pastes - I always have at least three toothpastes on tap.)
I love that it's not too sweet, since it was not designed for American tastes. (My taste is not the typical American's.)
Special thanks to my sister Amy, who gifted me with this wonderful different paste.