It's great. I love the taste mix of ginseng, mint and a slight hint of bubblegum. After brushing, my mouth felt fresh and my teeth smooth.
As always, I cannot vouch for the claimed medicinal qualities ("strengthening of the gum and good for the health"). Panaxin, a ginseng extract, is mentioned on the box. A Google search yielded a wide variety of positive claims related to its effects.
I could not find this toothpaste on Google (beyond the first page results). I'm sure that if I could read Mandarin, the company that made this paste would have popped out at me on the package. My very kind sister, Amy, sent it over from Belgium. (The European marketplace gets a lot of stuff we don't in the USA - and vice-versa.)