(Why say "Plus" and "+" in the title, for starters??)

This is unique - a toothpaste for coffee drinkers. I'm that, for sure, so I had to try it.

Color? Like the original Crest. Taste? Standard mild-minty.

Rating? A pass. I didn't notice any change in my teeth color. But then, I'm not a "White Strips" user.

If you go to their site, they have branched out in their marketing a bit. (I bought this tube probably 6 years ago, and they have changed their packaging - if not everything.)


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